A purpose-driven organisation orients its decisions and structure around a meaningful purpose rather than purely financial targets. In Teal thinking, purpose is not a marketing statement. It is the reason the organisation exists, and it guides how the organisation evolves.
Purpose matters because it provides a decision-making compass that works at every level. When people understand and connect with the organisation's purpose, they can make aligned decisions without waiting for instructions. It also attracts and retains people who care about more than a paycheck.
Nestr makes purpose explicit at every level of the organisation. Each circle and role can have a defined purpose that connects to the broader organisational mission. Governance proposals and tactical meetings keep purpose visible in daily work rather than letting it gather dust on a wall poster.
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